Hilton Worldwide has recently launched Operation: Opportunity, a major initiative designed to provide support to United States military veterans and their families.
The initiative tentpole will be the hiring of 10,000 veterans at the company in the next five years. The brand will also donate millions of Hilton HHonors points, which veterans can redeem for free hotel stays while seeking jobs, both within and outside the company.
“Hilton Worldwide has been strongly committed to supporting military veterans and their families since our founding nearly a century ago by Conrad Hilton, a U.S. Army veteran who served in World War I,” said Christopher J. Nassetta, president and CEO, Hilton Worldwide. “We are very proud to build on this legacy with Operation: Opportunity.”
Hilton Worldwide’s Operation: Opportunity also includes:
- An exclusive military rate for leisure hotel stays, which will offer a 10-15 percent discount at hundreds of participating hotels across the country
- A dedicated military career website, www.hiltonworldwide.com/militarycareers, which can match military skills with complementary open positions at Hilton Worldwide;
- A Team Member Resource Group for veterans at Hilton Worldwide, to launch later this year, which will promote professional growth and provide perspective to the company from their unique vantage point; and
- A campaign to build awareness among veterans that a world-class hospitality company is seeking their skills and experience at all levels.
The Hilton HHonors hotel stays will be for use in the continental United buy celexa over the counter States, Alaska and Hawaii for use by veterans as they pursue job opportunities in any industry. They will be granted to facilitate job interviews, skills training or certification, and other job-seeking activities.
To help distribute these stays, Hilton Worldwide and the National Association of State Workforce Agencies (NASWA) have established a unique public/private initiative. NASWA is an association of publicly-funded state workforce agencies who administer employment services, job training programs, unemployment insurance laws, employment statistics and labor market information. NASWA will distribute HHonors allocations to these agencies, which then will provide the stays to veterans and their families through 2,651 American Job Centers (AJCs).
“On behalf of First Lady Michelle Obama and Dr. Jill Biden, I applaud Hilton Worldwide’s commitment to hiring our nation’s veterans,” said Colonel Rich Morales, executive director of the Joining Forces initiative for the White House. “The hotelier’s new program will help achieve our goal of giving service members and their families the opportunities and support they have earned. We hope that other companies will follow Hilton Worldwide’s lead.”
Hilton Worldwide is also spearheading a series of military reunions via its Homewood Suites by Hilton brand, which it hopes will be a catalyst for a larger national military family travel program that brings in sponsors from across the travel industry.