Loews Coronado Bay Resort and its guests have contributed more than $1 million to help maintain and enhance nearby Silver Strand State Beach.
Southern California, once home millions of acres of coastal wetlands, now houses only 10 percent of the State’s coastal wetlands, including Silver Strand Beach in San Diego’s Coronado Bay. The beach’s world-class ecosystem is home to a unique plant and animal population, including an undisturbed natural kelp “breach wrack” that is home to the Western Snowy Plover, a tiny bird native to the area.
Loews Coronado Bay fundraising project began in 2008, when it initiated an optional one percent tax to guestroom rates in order to generate financial support to protect, preserve and enhance the nearby beach. One-hundred percent of all funds collected are allocated to the California State Parks Foundation and made available to California State Parks.
Jointly, Loews Coronado Bay and California State Parks have provided educational programming, including kayak tours of San Diego Bay, walking tours of the shoreline, volunteer opportunities and a Junior Ranger program for kids. The activities are open to the public and led by a dedicated Park Interpreter, who over the course of the 4-year partnership has provided nearly 500 tours and activities, and has served more than 3,600 people.
Brian Johnson, General Manager of Loews Coronado Bay takes his role as a good neighbor seriously.
“At Loews Hotels we believe in being a good neighbor…”
“We feel an obligation not only to provide the very best the destination has to offer to our guests, but also to invest in our surrounding community,” said Johnson. “Preserving the Silver Strand State Beach and enhancing the community resources available to everyone is not necessarily above and beyond our duty—it’s inherent in who we are and what we do.”
The funds raised have also enhanced beach amenities, including several new instructive panels highlighting the ecology of the beach. Future projects include a sand dune restoration and creation of a boardwalk and beachfront walk project to create a pedestrian walkway along the length of the beach.
“By reaching this milestone, Loews serves as an excellent example of how businesses can assist local state parks while also receiving tangible benefits,” said California State Parks Foundation President Elizabeth Goldstein. “Their efforts not only make the hotel guest experience that much more rich, but they help all Californians.”
Loews Coronado Bay Resort is situated on a private 15-acre peninsula surrounded by the Pacific Ocean and Coronado Bay and is located minutes from downtown Coronado, a charming resort village, and a short drive to San Diego’s world-famous attractions. Resort amenities include direct access to the Silver Strand State Beach, three tennis courts, a private 80-slip marina, three acclaimed restaurants, 440 sea-inspired guest rooms and suites, and panoramic views of the San Diego-Coronado Bay.