SLS Las Vegas // (c) 2013 sbe Hotels
Construction is underway at SLS Las Vegas // (c) 2013 sbe Hotels

Leading hospitality firm sbe has announced plans to redevelop Las Vegas icon, the Sahara Hotel & Casino, into the SLS Las Vegas. Set to open in 2014, the new SLS Las Vegas will be created in a high-style collaboration between sbe, renowned design icon Philippe Starck, and James Beard award-winning chef José Andrés.

The property will be Starck’s first Las Vegas resort and his largest hospitality project to date.

The details of the new development were released after sbe, an industry-leading hospitality, lifestyle and real estate development company, and Stockbridge Capital Group, LLC, a real estate investment firm, secured $300 million in new funding for the project.

The news of the funding marks a major milestone for Las Vegas and the north end of the Strip, signaling renewed economic growth for the community and the hospitality and gaming industries.

“We see the northern end of the Strip as the future of Las Vegas, and we’re pleased to be positioned at the forefront of that growth,” said sbe Founder, Chairman and CEO Sam Nazarian. “Las Vegas has recovered steadily in the past year, and we’re excited to be able to inject capital back into the local economy through the adaptive reuse of the famed Sahara.”

“Ultimately, we’re taking our proven brands and re-imagining them for SLS Las Vegas in a manner that makes them accessible to a broad audience,” added Nazarian.

SLS Las Vegas // (c) 2013 sbe Hotels
Construction is underway at SLS Las Vegas // (c) 2013 sbe Hotels

Applying sbe’s order levitra online canada approach to adaptive reuse of existing properties – as evident with SLS Hotel at Beverly Hills, The Redbury and SLS Hotel South Beach – SLS Las Vegas will offer a boutique resort experience on the Strip.

Accessible Luxury

In recent years, the influx of ultra-luxury brands to the Strip began to limit the general consumer’s accessibility to dining and entertainment diversions. With this in mind, sbe plans to create a guest experience at the SLS Las Vegas that is as accessible as it is appealing.

Once complete, SLS Las Vegas will feature an imaginative mix of sbe brands, including The Bazaar by José Andrés, Katsuya by Starck, a reinvention of sbe’s original nightlife concept, Shelter and new brands currently in development.

Expanding the Hospitality Platform

In the past 18 months, sbe has launched a widely popular new hotel brand in Hollywood, The Redbury; opened two of Los Angeles’ top-rated new restaurants, Cleo and Mercato di Vetro; and has expanded the Katsuya brand nationwide to Houston, San Diego, Orange County and Miami. In the nightlife world, sbe has launched The Sayers Club and Greystone Manor, which have become Hollywood’s most exclusive destinations; as well as announced a partnership with the Miami Heat to open Hyde AmericanAirlines Arena later this year. Crowning the recent surge in growth is SLS Hotel South Beach, set to open in the coming weeks.